Insights on margin, attribution, retention, and what it actually takes to build a profitable Shopify brand.
Your top SKU by volume might have the worst margin in your catalogue. Shopify will never tell you because it doesn't know your COGS.
Read article →Every DTC founder hitting seven figures assumes more revenue equals more profit. But scaling without knowing your real numbers doesn't build a business. It builds an expensive habit.
Read article →NokNok London were spending heavily on cold paid acquisition across global markets. e-comProfitAgent made their true CAC per channel visible — and the shift to email and retargeting changed the economics of how they grow.
Read case study →Your ad platforms are each claiming the same sale. Here's what your true margin actually looks like — and how to find it.
Read article →A complete walkthrough of every feature: daily briefing, real profit, cashflow, blended ROAS, first-party attribution, LTV cohort analysis, retention campaigns, Profit Agent Suite, and Ad Studio.
Read article →Every business has values. Most of them live on a website somewhere and do not mean very much. These are the ones I actually build by — and why they came before the product.
Read article →There is a moment every DTC founder eventually has. Revenue is growing. The ad dashboards look healthy. Then they do the real numbers — and the picture looks nothing like what the platforms were telling them.
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