Insights on margin, attribution, retention, and what it actually takes to build a profitable Shopify brand.
Every business has values. Most of them live on a website somewhere and do not mean very much. These are the ones I actually build by — and why they came before the product.
Read article →There is a moment every DTC founder eventually has. Revenue is growing. The ad dashboards look healthy. Then they do the real numbers — and the picture looks nothing like what the platforms were telling them.
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