Privacy Policy
Last updated: 9 June 2026
We are committed to protecting your privacy. This policy explains what data we collect, why we collect it, and how we use it — in plain English.
1. Who We Are
e-comProfitAgent is operated by E-COMPROFITAGENT LTD, a company registered in England and Wales. Company number: 17272047. Registered office: 66 Paul Street, London EC2A 4NA. For privacy queries contact: shaun@e-comprofitagent.com · E-COMPROFITAGENT LTD · Company number: 17272047
2. What Data We Collect
Website visitors
- Pages visited and time spent on each page
- Referring website or search query
- Browser type, device type, and operating system
- IP address (anonymised where possible)
- Cookie data — see our Cookie Policy
Platform users (Shopify merchants)
- Account information: name, email address, business name
- Shopify store data: orders, products, variants, pricing, COGS, inventory
- Advertising data: Meta Ads campaign performance, spend, ROAS (where connected)
- Financial data: revenue, costs, margins, fulfilment fees, returns
- Customer cohort data: anonymised customer behaviour and lifetime value segments
- Attribution data: collected via our first-party tracking pixel
What we do NOT collect
- Payment card details — all payments processed by Stripe
- Your customers' personal data beyond anonymised cohort behaviour
- Passwords — authentication is handled securely server-side; plaintext passwords are never stored
3. How We Use Your Data
- Send platform notifications and product updates
- Respond to support enquiries
- Comply with legal obligations
We do not sell your data to third parties.
4. Legal Basis (UK GDPR)
- Contract: processing necessary to provide the services you signed up for
- Legitimate interests: improving the platform, fraud prevention, security
- Consent: optional cookies and marketing communications
5. Data Sharing
We work with a small number of carefully selected third-party service providers to operate the platform, covering cloud infrastructure, AI processing, payment handling, and analytics. All providers are bound by data processing agreements and operate in accordance with UK GDPR. We do not disclose our full supplier list publicly. For specific data processing queries, contact shaun@e-comprofitagent.com.
6. Data Retention
- Account data: duration of account plus 2 years after closure
- Shopify store data: duration of active subscription
- Website analytics: 13 months
- Email correspondence: 3 years
7. Your Rights
Under UK GDPR you have the right to access, correct, delete, restrict, or port your data. To exercise any right, email shaun@e-comprofitagent.com. We will respond within 30 days.
8. Security
- All data encrypted in transit via HTTPS
- Database access restricted to server-side keys only
- Rate limiting on all authentication endpoints
- Input sanitisation on all data inputs
- Regular security reviews
9. Complaints
If you are unhappy with how we handle your data, you can lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk | 0303 123 1113