Shopify DTC & subscription brands · Live in minutes

The profit intelligence platform for Shopify brands scaling across channels.

True ROAS, real margins, actual cashflow. Know exactly where your money is going — every morning, automatically.

Start 90-day free trial → See all features
Connect your store now Insights in minutes 90-day free trial
e-comprofitAgent
yourbrand.myshopify
Profit intelligence
Overview
Real profit
Cashflow
Blended ROAS & MER
SKU & inventory
LTV cohort analysis
Attribution
Multi-touch attribution 1px
MMM + incrementality
Customers
Retention campaigns
Profit Agent
Profit Agent Daily
Benchmarks New
Overview
✓ Shopify connected
Standard DTC · Day 14 of 90
profit agent · 06:02 utc · health score 72/100 ↑4
⚠ Margin leak
Hero SKU True ROAS at 1.9× — below 2.4× threshold.
→ Opportunity
Email LTV is 2.1× paid cohort — shift 15% budget to email.
📦 Inventory
Citrus SKU: 18 days stock. Lead time 14 days — reorder now.
ROAS correction
Meta reports 4.8×
→
Your true ROAS 2.1×
After COGS, returns & fulfilment · updated daily
True net margin
14.2%
↓ 2.1pp from last month
Category benchmark: 24% median.
True ROAS (blended)
2.1×
↓ Below 2.4× threshold
Platform reported: 4.8×. Corrected for returns & COGS.
Cashflow — 30 day
£24,800
↑ Positive position
Inventory reorder (£4,200) due in 18 days.
Profit health score
72 / 100
↑ +4 points this week
Refund rate (8.2%) above category avg (4.1%).
Real profit
True P&L after all costs
Gross revenue
£84,200
↑ +12% vs last month
True net profit
£11,954
14.2% net margin
Cost waterfall
Gross revenue £84,200
− COGS −£28,600
− Ad spend (all channels) −£24,800
− Returns & refunds (8.2%) −£6,904
− Fulfilment & fees −£11,942
= True net profit £11,954
Cashflow
30-day rolling forecast
Current position
£24,800
↑ Healthy position
30-day forecast
£18,400
After inventory reorder (£4,200)
Upcoming outflows
Inventory reorder — Citrus SKU
Due in 18 days · Lead time 14 days
£4,200
Meta ad spend (projected)
Based on current daily budget
£9,600
Shopify & app fees
Monthly billing cycle
£380
Blended ROAS & MER
True vs platform-reported
Platform says
4.8×
Reported ROAS (last-click)
True ROAS
2.1×
After COGS, returns & fulfilment
MER (blended)
2.9×
Total revenue ÷ total ad spend
Break-even ROAS
2.4×
Your minimum viable ROAS
SKU & inventory
True net margin per product
SKU Revenue True ROAS Net margin Status
Hero Serum 30ml £8,240 3.8× 34.1% Scale
Night Repair Oil 50ml £18,400 1.9× 9.4% Review
Brightening SPF 20ml £5,610 4.2× 28.7% Scale
Starter Bundle × 3 £3,200 1.4× -2.1% Reprice
LTV cohort analysis
12-month revenue per cohort
12-month LTV
£94
↑ +£8 vs prior cohort
Email vs paid LTV
2.1×
Email cohort outperforms paid
Cohort retention — % repurchasing by month
Month 1
68%
Month 2
44%
Month 3
32%
Month 6
21%
Month 12
14%
Multi-touch attribution
First-party pixel · no platform bias
Channel contribution (true)
Meta Ads
38%
Email
29%
Organic search
18%
Direct
15%
Meta reported
62%
Platform claims this contribution
True contribution
38%
First-party pixel measurement
MMM + incrementality
Media mix modelling
Incremental ROAS
1.6×
True incremental return on spend
Saturation point
£18k
Diminishing returns above this
Recommendation
Current Meta spend (£24,800/mo) is above estimated saturation point of £18k. Model suggests reallocating £6,800 to email and organic would produce a better blended return at lower cost.
Retention campaigns
Win-back & re-engagement
Lapsed customers
312
45+ days since last order
Estimated recovery
£2,400
At 12% win-back conversion
Priority action
Launch win-back sequence to 312 lapsed customers now. 45-day lapse threshold reached. Estimated £2,400 revenue recovery at 12% conversion.
Profit Agent
Daily briefing · 06:02 UTC
profit agent · monday 16 june · 06:02 utc
Health: 72/100 ↑4
Margin leak
Hero SKU True ROAS dropped to 1.9× — below your 2.4× threshold vs 2.8× category median
Opportunity
Email cohort LTV is 2.1× your paid cohort — shift 15% of Meta budget to email
Priority actions
1 · Pause scaling on Night Repair Oil SKU +£480/mo2 · Launch win-back to 312 lapsed customers +£2,400/mo3 · Reorder Hero Serum inventory — 18 days stock remaining
Benchmarks
vs skincare DTC brands in your vertical
Your metrics vs category
MetricP25P50You
True ROAS
1.8× 2.8× 2.1×
Net margin
9% 24% 14%
Refund rate
2% 4% 8.2%
True ROAS
not platform ROAS
Benchmarks
vs your vertical
MRR & churn
subscription analytics
Daily briefing
priority actions
The reality check

What your tools tell you.
What's actually true.

Platform-reported numbers look great. True numbers — after all costs are applied — tell a very different story.

Metric
What Meta / Shopify says
What's actually true
ROAS
4.8×
1.9×
Customer acquisition cost
£18
£47
Net margin
34%
11%
Hero SKU profit
"Scaling"
−£840/mo

Typical figures for a UK skincare DTC brand spending £8k/month on Meta.

Who it's for

Built for two types of Shopify brand

Whether you sell one-time or on subscription, the Profit Agent runs every night and tells you exactly where your money is going.

Transactional DTC

Skincare, fashion, supplements, pet food, candles

True net margin per SKU, blended ROAS correction, first-party attribution, LTV cohort analysis, and category benchmarks vs verified brands in your vertical.

✓ True ROAS & CAC after all costs
✓ SKU-level net margin
✓ Category benchmark comparison
✓ LTV cohort analysis
✓ Daily profit briefing
Subscription DTC

Coffee, supplements, pet food, drinks, wellness

MRR, monthly churn rate, CAC payback period, net revenue retention, cohort survival curves, and subscription LTV — all connected to Recharge.

✓ MRR & net new MRR movement
✓ Monthly churn rate with threshold alerts
✓ CAC payback period
✓ Cohort survival curves
✓ Net revenue retention
Everything included — transactional and subscription
True ROAS correction SKU-level margin Category benchmarks Daily profit briefing Cashflow forecast LTV cohort analysis First-party attribution MRR & churn tracking Recharge integration Profit health score Priority actions 90-day free trial
How it works

Your Profit Agent.
Runs every night. Briefs you every morning.

Most analytics tools tell you what happened. Your Profit Agent tells you what to do about it — one daily briefing built from your live Shopify data, delivered before you start your day.

Profit Agent

Analyses your store overnight.
Tells you what to do by morning.

Profit opportunities, margin leaks, SKU-level analysis, cashflow position, and three prioritised actions — in one briefing, every day, automatically.

True ROAS & CAC
Corrects platform inflation. Real blended ROAS after all costs across every channel.
SKU-level margin
Net profit per product after COGS, fees, shipping, returns, and attributed ad spend.
LTV & retention
12-month LTV by cohort and channel. Churn signals surfaced before customers are lost.
Cashflow forecast
30-day cashflow position updated nightly. Cash crunch flagged before it happens.
Profit health score
0–100 score benchmarked against verified brands in your vertical.
Priority actions
Three tasks ranked by margin impact. Not insights — instructions for today.
profit agent briefing — 06:02 utc
Health score
Profit Health Score: 72 / 100 — up 4 points from last week
Margin leak
Hero SKU true ROAS dropped to 1.9× — below your 2.4× threshold
vs 2.8× category median for your vertical
Opportunity
Email cohort LTV is 2.1× your paid cohort — shift 15% of Meta budget to email.
Today's priority actions
1
Pause scaling on Lavender SKU
Reduce Meta spend by £800/week until True ROAS recovers above 2.4×
+£480/mo
2
Launch win-back to 312 lapsed customers
45-day lapse threshold reached — estimated £2,400 revenue recovery
+£2,400/mo
3
Reorder Citrus SKU inventory now
18 days of stock remaining, lead time is 14 days
Urgent

Join the
90-day free trial

No commitment. Full platform access — free.
Set up your dashboard in under 3 minutes.

Start 90-day free trial → Make an enquiry
90-day free trial · Connect your store now · Insights in minutes