Your ad platforms report a ROAS. They don't report the spend that bought revenue you never kept.
Enter what each channel spends and the ROAS it reports. We strip out returns and over-attribution to show your true blended ROAS, which channels are underwater, and how much budget to move.
Step 1 · your channels
Enter monthly spend for each channel you run. Leave the reported ROAS blank and we use the platform-typical figure.
ChannelMonthly spendReported ROAS
Step 2 · your numbers
What % of orders come back
%
Cost of goods as % of revenue
%
For your true CAC (optional)
Step 3 · about your store
So we can benchmark you against similar brands
A rough band is fine
By calculating, you agree we may store these figures, anonymised and aggregated, to improve our benchmarks. See our Privacy Policy.
Ad spend not clearing break-even
£0
Blended ROAS your platforms reportTrue blended ROAS
Reported 0×True 0×Break-even 0×
Channels ranked by true ROAS, after returns and over-attribution
Channel
Spend
Reported
True ROAS
Verdict
True blended ROAS
0×
Claimed revenue that wasn't real
£0
True CAC vs reported
£0
Reallocation
Your channel breakdown is ready
Create a free account to see your channel-by-channel true ROAS, wasted spend, and where to reallocate.